MY JOURNEY….

My own fashion journey is a winding and intertwining road and after 20 years in the fashion industry in London including the launch of the Fashion and Textile Museum, I am now lucky enough to have realised The smockworks, a premium denim womenswear brand embracing slow fashion and long lasting style, based in the North.  It really did grow out of the love of the smock dresses, of which I have many in all shapes and sizes. I love the volume styles, easy functional dressing, with nothing to worry about. But I always felt just a bit too girly and I was getting to the stage where I needed to be a grown up. Whatever this means. I also have a love for heavier weight denim and workwear. The smockworks brings these three things together. It is a celebration of smock style, high quality Japanese and UK denim and workwear detailing. All made in England, which to me is the only way forward in these times where I believe in a resurgence of our making skills and artisan production.

You can read more about my story and brand ethos in Craft & Industry.